\subsubsection{Stakeholders}
The analysis is focused on the stakeholders that are directly involved in the product. The indirect stakeholders had documentation that states their requirements of the product making their inclusion quite unnecessary, thus the stakeholders that were analysed were:

\begin{itemize}
  \item Companies
  \item Developer Team
  \item Design Team
  \item Product Owner
  \item Users
\end{itemize}

\subsubsection{Companies}
This stakeholder consists of the companies that are potential buyers of the finished product from the product owner. Handpicked companies of interest, larger companies which lacks a ``Get to the point`` equivalent product, are to be analyzed (see page \pageref{companiesOfInterest}). The analysis of said companies gave the following information:

\begin{itemize}
  \item What goals do they see for the system? - They have a goal that the users will frequently use the product to find their POIs and view their news and coupons and through this way increase their reputation.
  \item Why would they like to contribute? - They would like to buy a product that their own customers will feel motivated to use which will improve their revenue through higher reputation and increase how many of their customers return to shop at their stores.
  \item What risks and costs do they see? - They see a risk that the product will not be customizable to their needs. The cost of the product might be too high in comparision to the profit of the product. The only cost they see is the one time cost of buying the product and the cost of maintaining the porudct.
  \item What kind of solutions, suppliers and resources do they see? - They see a resource in their database of store locations and other relevant information like open hours etc.
\end{itemize}

Examples of companies which does not have an navigation application:\\

\begin{tabular}{l l l } \label{companiesOfInterest}
Vero Moda & Friskis \& Svettis & 24 fitness\\
Lagerhouse & Pölsemannen & Suschido\\
Games & Lindex & KapAhl\\
Teknikmagasinet & CityGross & Netto\\
3 locator & Gina Tricot & Dressman\\
Jensens Böfhus & HiFi-klubben &	Ylva\\
Sisters & GameStop & Glitter\\
Ur \& Penn & Guldfynd & Scorett\\
Bianco Footwear & Din Sko & Bokia\\
Stadium	& Team Sportia & Inter Sport\\
Bauhouse & Plantagen
\end{tabular}
\\\\
Examples of already existing navigation applications released by the companies themselves:\\

\begin{tabular}{l l l}
Telenor & Telia Navigator &H\&M\\
Jack \& Jones & Pressbyrån & ÖoB\\
McDonalds & SATS & ICA\\
Lidl & Systemet Bolaget & Max\\
\end{tabular}
\\\\
Examples of already existing applications that are not released by the companies themselves, and are not free:\\

\begin{tabular}{l l}
Subways	& Starbucks\\			
Hitta Apotek & Burger King\\
Kentucky Fried Chicken & \\
\end{tabular}

\subsubsection{Developer Team}
The team of developers which will develop the generalized product.

\begin{itemize}
  \item What goals do they see for the system? - They have a goal of developing a product that their product owner can sell to companies.
  \item Why would they like to contribute? - They would like to contribute to make their job of developing the product more smooth and prevent that severe problems will appear during the development phase.
  \item What risks and costs do they see? - They see risks that complications might arise during development and design phase of the product should the requirements be of a low standard. This would result in more working hours, increasing the cost of the product.
  \item What kind of solutions, suppliers and resources do they see? - There are resources in the shape online communities and study of similar products for development ideas. Also design suggestions such as www.cocoacontrols.com can be an important resource.
\end{itemize}

\subsubsection{Design Team}
The design team has responsibility of customizing the generalized product to fit a specific customer.

\begin{itemize}
  \item What goals do they see for the system? - Their main goal with the system is for it to be easy to customize, cut undesired features and working with a well designed code.
  \item Why would they like to contribute? - Their reward for contributing is a easier customizing process which will help them produce a better product that fits the customer.
  \item What risks and costs do they see? - They see a risk that a too complex product will make it hard to customize which will increase the cost due to a longer design phase.
  \item What kind of solutions, suppliers and resources do they see? - Customers providing logotypes, color scheme and other design specific information. Design applications, similar company logos and such may also help.
\end{itemize}


\subsubsection{Product Owner}
The product owner will sell the generalized end product to customers who will get a customized version suited for their needs.

\begin{itemize}
  \item What goals do they see for the system? - They want a low cost product that they can sell at a high price to a wide array of customers.
  \item Why would they like to contribute? - They want to ensure that the product meets their standards and includes the functionality they requested.
  \item What risks and costs do they see? - There is a risk that the product will cost so much to develop that the price needed for a profitable sale will be higher than what the potential customers are willing to pay for it.
  \item What kind of solutions, suppliers and resources do they see? - There are existing applications which are specific for certain companies which could be continued. API services like Google Maps API, Facebook API and others give access to a lot of the services requested.
\end{itemize}


\subsubsection{Users}
The users will be using the customized end product but their input will mainly affect the generalized product in the hope that the user experience should not differ between the customized products.

\begin{itemize}
  \item What goals do they see for the system? - Their goal is to get an easy to use and useful product.
  \item Why would they like to contribute? - Their reward is less effort and better experience when using the product. 
  \item What risks and costs do they see? - They see a risk that if the product is not appealing or too hard to use they will just delete it and count the experience as wasted time.
  \item What kind of solutions, suppliers and resources do they see? - Earlier usage of other similar products which makes the product easier to use and a general guideline for their opinion of the development.
\end{itemize}
